In addition to the video, we also gathered information and created graphical representations of Upstart Crow's statistics and information. We formulated a plan for strategic communication to help increase the nonprofit's community presence and hopefully encourage more community members to take part and donate.
Using InDesign, I created a positioning map and infographic - both suitable for print or web applications. As an additional exercise, I used photography from Adobe Stock to create a simple poster-style advertisment. Finally, I created a creative brief that encapsulates Upstart Crow's story and our plan for working with them.